Direct response marketing is among the most effective method of selling products and services directly to consumers; unique in that it provides accountability in its purest form.
EAG believes that your advertising dollars should have a timely, measurable effect, and the success of your company’s message must always be quantified.
In response to this belief, EAG has developed proprietary tools to plan and execute your direct response marketing strategy, while tracking and analyzing its effectiveness.
Our mission is simple: to make your advertising dollars work harder, with minimal waste.
Best in Show
At EAG, we develop the highest quality and most successful English and Spanish-language direct response television (DRTV) advertising, both in short-form (30-second and 60-second TV spots) and long-form (half-hour infomercials).
Our TV spots and infomercials are strategically-designed to continuously impact, solicit and deliver a response from your target audience. This response is timely, specific and quantifiable, and it takes place directly between the customer and you, the advertiser.
‘Measuring’ Your Success
EAG’s mssion is to avoid wasted advertising spend (especially critical in today’s economic climate).
Since DRTV advertising is 100% measurable, it’s quick and easy to determine whether or not your marketing efforts are successful and which media outlets and schedules are the best “performers”.
While it may take weeks or months to determine the success of more traditional forms of advertising, the success of DRTV advertising can be determined in as little as 24 hours, enabling advertisers to implement changes in media outlets and programming times, on a timely basis.
Branding without Boundaries
EAG’s unparalleled multicultural expertise is a key factor to consider when developing your message.
For example, when targeting the Hispanic consumer (or even a distinct ethnic group within this broader segment), EAG has keen insights on which key visual images, ethnically-relevant nuances or language sensitivities must be factored into the advertising message, to ensure that the Hispanic audience connects with your product or service.
The EAG team and its partners have produced successful Hispanic and non-Hispanic market campaigns
for a wide array of local, regional, national and international clients, including Hewlett-Packard, FORD,
United States Medical Supplies, Royal Caribbean Cruise Lines, Auto Life, Mercy Hospital, and more.