Gain Customers, Boost Sales
Whether you need to change your old image, update your website, or take advantage of the powers of social media, a good advertising agency will help you gain customers and boost sales through its expertise. At Executive Advertising Group we know that creating optimum visibility for your brand is crucial to success. By expanding awareness of your product or service, we can succinctly capture your target customers, focusing on perfect strategies to put you front and center in today’s competitive marketplace.

Adding Power to Your Campaign
Without the help of a professional, businesses often flounder, wasting energy, time, and money trying to figure out how best to tailor advertising to unfamiliar audiences. When you hire an advertising agency that understands how to educate consumers in why and how a particular service or product benefits them, you add tremendous power to your campaign.

Understanding Your Goals
At EAG we understand that our clients are often not objective enough to evaluate the strengths and weaknesses of their marketing ideas. We make sure that we understand your goals inside and out in order to design the ideal strategies and solutions for success. By focusing on your aim, we make sure your product is launched to reach its mark.

Show How Serious You Are
Hiring an advertising agency means you are serious about optimizing the exposure of your brand. Whether it’s a new graphic design or a full-blown multimedia marketing campaign, when you are willing to invest a part of your budget on advertising, you’re sure to win.

Expand Market Potential
When you work with professionals, you also expand your market potential. At EAG we understand that it’s crucial to reach out to a multicultural audience. In this regard we help create the right visual images to help your brand connect with larger communities, particularly the Hispanic culture, which comprises one of the fastest growing consumer demographics in the country.

Moving You Ahead
EAG will move your company ahead by expanding your concept, overseeing implementation, monitoring your campaign, and evaluating the project from start to finish. We can help you get your website up and running, design short or long form direct response marketing strategies in both English and Spanish, and advise and direct you so that your product or service gets the maximum exposure it deserves.

Invest and Reap the Rewards
Even if you are a start-up business, EAG has varying price levels to match your budget. By investing up front, you will see the rewards come in as you experience the power behind visionaries who know how to help you grow.

For more information on why hiring EAG will help you make a profit, Contact Us today!

A Matter of Technique
Research demonstrates that the most effective infomercials are ones that use a technique known as the “but that’s not all” technique. This technique involves initially showing viewers a basic item for a particular price. Then, the infomercial presenter informs the viewers that “that’s not all” and proceeds to inform them of additional items they can purchase at no additional cost when they buy the basic item.

When infomercials use this technique, customers tend to respond. Psychological studies show that customers feel obliged to respond to the new offer; in addition, customers may feel that they are getting a better deal than they were initially offered when they view additional offers.

Create High Quality Infomercials
If you want a successful infomercial, you need to go all-out on the production of the spot. While your product should be more important to customers than the production, infomercials that are not shot using the highest quality materials tend to look amateurish. These commercials turn people off.

If you want your infomercial to be successful, consider doing some of the following.
•    Use high-definition for crisper pictures. Most televisions today offer high-definition capabilities, and you should take advantage of them.

•    Hire writers that are familiar with infomercials to ensure your infomercial meets industry standards.

•    Use video editing to ensure that your infomercial contains smooth transitions and that every shot looks as good as it can possibly look.
Doing these things will help your infomercial appeal to customers.

Consider Your Type of Product
Infomercials work best with products and services that are sold online or sold nationally. For example, satellite dishes and unique kitchen gadgets tend to do well with infomercials. If you’re trying to sell items that you also sell in a retail setting, you may have a harder time. Retail sales often depend on getting people into the store rather than on selling one particular product, which is what infomercials excel at.

This doesn’t mean, however, that retail stores can’t be successful using infomericals. Big-ticket sellers, such as car salesmen and television salesmen, have had great success using infomercials, and even smaller stores can benefit from using them. However, if you’re going to use an infomercial to sell your retail items, you need to put equal effort into ensuring both the manpower and the quantity of product you need are at your retail store so that people can easily buy the product. You also need to keep in mind that your infomercial helps drive people to your store; it’s not a replacement for retail sales.

As you can see, there are many uses for infomercials, and they can be a powerful selling tool. If you’re considering infomercials but don’t know where to begin, Contact Us to get some additional ideas and input.

Search Engine Optimization
Search engine marketing relies on search engine optimization, or SEO, to move your website to the top of search engine results pages for your chosen keywords. This allows you to take advantage of free advertising offered by search engines.

Basically, when you do search engine marketing, your goal is for people to find your business when they’re searching for businesses in your field. You do this by associating keywords with your website and using them appropriately in web copy.

How to Choose Keywords
Choosing the right keywords is the heart of search engine marketing. If you choose the correct keywords–and associate them appropriately with your site–millions of customers will find your site via Internet searches. If you choose keywords that nobody is looking for, however, or you don’t associate your keywords correctly with your site, customers won’t find you when they do Internet searches.

Clearly, the first thing you need to do is choose keywords that many people are looking for. In order to accomplish this, use a keyword analysis tool. Google offers a free analysis tool through its AdWords program.

To use the analysis tool, simply type in the keywords you are considering using. The tool will tell you how popular these keywords are and how much competition there is for them. It will also tell you about related keywords and give you statistics on them. Choose keywords that are fairly popular but have low competition–customers are searching for these keywords and not finding many sites with them.

Choose three keywords: a primary keyword and two secondary keywords. Once you choose keywords, use a formula to insert them into your text. Use the primary keyword in your first and last sentences and twice more in the middle of your web page. Use each secondary keyword at least once in the web copy.

Other Ways of Improving SEO with Keywords
In addition to using keywords in your copy, you need to use your primary keyword in the website’s title and in its URL. In addition, you’ll need to use different keywords on each page of your website so that search engines can index all of your pages.

When you have finished writing your web copy, check it with a copy analysis tool to make sure that you have used your keywords enough. You want your primary keyword to have a keyword density of between 1 percent and 2 percent. This means that between 1 and 2 percent of the entire page is made up of your keyword. This allows search engines to pick up your keywords without overdoing it, which you don’t want to do.

By associating your content with keywords, you make it a lot easier for people to find your business via search engines. If you’d like some help with search engine marketing, Contact Us for additional ideas.

Decide How to Handle Calls
Keep in mind that if your ad is effective, Spanish speakers are going to be calling. You have to decide how you’re going to handle these calls. There are three options.
1.    Hire Spanish speakers to handle calls yourself. This is the least expensive option. However, if your campaign is successful, you may become too overwhelmed to handle the call volume.
2.    Outsource calls to a bilingual call center. This type of call center hires people who speak both Spanish and English, although not everyone in the center is a native Spanish speaker, which can sometimes cause problems.
3.    Outsource calls to a Spanish-only call center. This option ensures that there are enough people who speak Spanish as their first language to handle your call volume.

Create a Call Schedule
The more calls to action you put into your spot, the more likely customers are to call. This means you need to have enough people answering the phone that speak Spanish.

In order to accommodate this need, plan your spots out in advance. When you draw up your schedule, estimate how many callers you’ll expect after each spot and when the spots will air. That way, you can contract with a call center that hires Spanish speakers and ensure that callers will be able to order your product or service after viewing the spot.

Decide on Payment Methods
Credit and debit cards are not yet as popular with the Hispanic community as with other segments of your customer base. You may need to look into alternative payment solutions for this market. For example, cash on delivery is a popular option with the Hispanic community. You should consider whether or not you want to offer it based on your market research. Research other alternative payment methods and determine which ones are feasible for you and popular with the Hispanic population you are trying to reach.

Target Advertising Towards Hispanics
Don’t just hire a Spanish speaker to translate your direct response television ad into Spanish. You’ll need to rewrite your ads to appeal to this market. Hispanic people have their own culture, needs and interests–just as you wouldn’t market a product to young people using terminology that appeals to elderly people, you shouldn’t use the exact same ads with Spanish people as you do with non-Hispanics.

It is sometimes difficult to know exactly what the Hispanic community’s needs are if you aren’t Hispanic yourself. You may want to hire a consultant who is familiar with the Hispanic community. Contact Us to schedule a consultation or get more ideas for how to do Spanish-language direct response television (DRTV) advertising.

Creating a Comprehensive Strategy

It’s important to create a comprehensive Internet marketing strategy because Internet marketing can encompass a wide range of activities. Some people simply want to increase their social media presence, while others might want to increase visibility with search engines or attract customers to their website.

Thus, your Internet marketing company needs to be able to create a comprehensive strategy for you that will accomplish all of your goals. Ideally, the company will be able to create a strategy that utilizes social media, search engines and your website to attract customers to your business and increase your profits.

Social Media Strategy

Social media is an important part of your marketing campaign, so any Internet marketing company you contract with should be able to focus on it. Social media marketing involves creating social media accounts for your business, linking them to your business site, and interacting with customers on them. Your social media strategy will help you tap into your customer base, increase your credibility with customers, and drive sales to your business.

Social media often takes a lot of time, so some marketing companies will do your social media activities for you.

Search Engine Optimization

Not only do you need to create a social media presence and a website, but you need to optimize your content for the Internet so that your customers can easily find you. Internet marketing companies do this by following search engine optimization, or SEO, techniques. SEO allows Google, Bing or other search engines to list your web pages near the top of search engine results for keywords associated with your business.

In order to be effective, your Internet marketing company should be aware of the following SEO techniques and how to implement them:

•    Choosing appropriate keywords and placing them strategically into your website.
•    Choosing and placing unique keywords for each page of your site.
•    Creating back links from reputable sites to help increase your search engine ranking.
The marketing company should take care of all of your SEO for you so that you don’t have to worry about it.

Website Development

It’s not only important for your company to have a website, but for your company to have a website that encourages customers to buy your products and services. Your website must have contact information, information about your company, an online catalog (containing pictures when appropriate) and information about your business niche in order to be successful. The website should also be easy to navigate and read.

As a general rule, the longer customers are on your website, the more likely they are to buy something, so your website should be designed to maximize interest. Your Internet marketing company should be able to help you come up with strategies for laying out and designing your website.

As you can see, a lot goes into Internet marketing. If you’re looking for an Internet marketing company that offers comprehensive services, Contact Us today.

Top Agencies Target Advertising

While you want your advertising agency to reach as many customers as possible, it won’t do you any good to advertise to people who have no possible use for your products or services. These kinds of blind mass advertisements tend to annoy customers and get your company a poor reputation as a spammer.

Instead, top agencies help you figure out who your ideal customers are and target advertising towards that customer base. They may create several campaigns simultaneously to help engage different sub-sets of your customer base and reach more customers via targeted advertising.

Top Agencies Use the Internet

Any advertising agency that ignores the Internet is missing out on a huge segment of your potential customer base. Literally millions of people use the Internet every day, so you need to market your products or services to these customers.

The top South Florida advertising agencies are aware of several aspects of Internet marketing and put them together into a comprehensive strategy for you. They market your business online using the following techniques:

•    Social media marketing. They use social media sites to interact with your customers and build your reputation.
•    Search engine optimization. Top agencies use keywords, back links and other techniques to help improve your search engine optimization and make your website highly visible in search engine results.
•    Website design. Top agencies help you design a website that will be appealing to customers, entice them to browse and encourage them to buy from you.

Top Agencies Use Local Marketing Techniques

If your business is located in South Florida, it’s important to get the attention of South Florida customers. Top agencies do this in two ways.

•    They practice local SEO to help place your business near the top of local search engine results.
•    They use marketing campaigns that help appeal to people who live in South Florida. Marketing campaigns appeal to the culture and needs of people living in South Florida.

Top Agencies Use Hispanic Based Marketing Campaigns

South Florida has a large Hispanic and Spanish-speaking population. For this reason, you’ll need to appeal to Spanish speakers if you hope to increase your sales. Top advertising agencies take the Hispanic population into account when preparing campaigns. They create campaigns specifically for Spanish speakers; these campaigns use Spanish culture as well as language to help generate interest.

In short, the top South Florida advertising agencies use all the techniques at their disposal to help get your message out to as many people in South Florida as possible. They target advertising locally and to various demographics as well as targeting the global community via the Internet. Contact Us if you’re looking for a top South Florida advertising agency to help you with your next campaign.

• Having clearly defined target market(s)
• Aligning calls to action with a system of measuring campaign results, and
• Look at short-term results with a long-term lens.
Here are a few specific tips, tactics and strategies to help guarantee the success of direct response campaigns.

Clearly Defined Target Market(s)

Sadly, far too many business owners think that their products or services hold a universal appeal. And even in those instances where that may be the truth, there still need to be clearly defined target markets and campaigns must be designed at reaching each of those groups individually, not collectively. This can be further complicated because sometimes, those various groups can be wildly different from one another, meaning that one campaign can have several different markets with a multitude of different direct response messages.

Whether working with an in-house list or a list purchased or rented from a broker, it is essential to have a definitive understanding of who is being reached out to.

• Who are they?
• What gender are they?
• Where do they work?
• Where do they go after work?
• What is their family dynamic?
• What is their earning potential?
• Is the target market made up of loyal, long-term customers or total strangers?

Formulate strategies and direct response campaigns to make the most of this information.

Align Call(s) to Action With A System of Measurement

How simple is it to identify the call to action in a direct response message? For those who are struggling to identify a clear call to action within their messaging, just imagine how difficult it will be for a client or prospect to find it. Failure to ask for a close or for the desired action often results in a total lack of response. Worse still, even for those who have established a clear call to action, if there is no system in place to measure the response received, all efforts (and most of the budget) will be without much value.

Before ad space is used or purchased, take the time out to make sure that there is a strong call to action that a total stranger can easily identify. Then, take a moment to find out how the responses will be measured. Is there a program like Google Analytics? Will the campaign rely upon the reports resulting from email campaigns? Figure out what information is necessary in order to determine if a campaign is a success or failure. Never launch without that such a strategy firmly in place.

Look At Short-Term Results With a Long-Term Lens

Finally, never get discouraged over less than control-breaking responses. Direct response marketing is both an art and a science. There are formulas, but sometimes it is genius and creativity that make the real difference. According to Dean Killingbeck, the author of ‘The Ultimate Sales Machine’ 80% of all sales happen after the 5th time a prospect was contacted. If this is a first or second run, the only thing missing from the success strategy might just be time.

If you have any questions or looking for further information, please do not hesitate to contact us. It is our pleasure to help you.

What are the Advantages of Social Media Marketing?

Social media marketing offers advantages for all businesses because of the sheer number of people who use it. Any social media advertising you do can potentially reach thousands of customers. Some of the other advantages of social media marketing include:

• Social media marketing is a completely free form of advertising. Most sites are free to
sign up with, and the bulk of your advertising comes from customers reposting your
information for their friends and family to see.

• This type of marketing allows you to spread the word about your business or about a
special promotion very quickly. Once your friends repost your information, their friends
can repost it, and so on. This chain reaction allows your message to go around the world
within a matter of hours.

• You can easily build a reputation for superior customer service and/or expertise in your
field if you use social media correctly for your purposes. Customers will trust you more
because they can interact with you online, which makes it more likely that they will do
business with you.

Ways to Use Social Media Marketing

There are a number of ways you can use social media marketing in your advertising campaigns once you get the hang of using it.

• Post facts about your industry of interest to your customers. For example, you might post the solution to common problems or about the hottest products in your industry.

• Offer special discounts and exclusive information about sales to customers who sign up for your social media site. This type of campaign is especially effective because it makes your customers feel that they are part of a special club.

• Solicit feedback from customers on new products you are considering so that you can
tailor your new product line to their needs.

• Run a customer service center from your social media page where customers can ask questions and get answers within 24-48 hours.

• Discuss topics of interest to your customers in order to help them–and yourself–
understand an issue related to your industry better.

• Occasionally advertise your website or product line. It’s important to keep direct
advertisements to a minimum so customers don’t feel you are just trying to spam them,
but it’s okay to advertise if you mix it into everything else you’re doing.

As you can see, there’s a myriad of ways that web marketing campaigns can help your company. You can also learn about creative use of social media for marketing purposes by talking to an experienced web advertising agency. Visit www.eaggroup.com to get some ideas about your next campaign.

If you have a question in mind, please do not hesitate and contact us.

The secrets of successful online campaigns stem down to critical guidelines that anyone running an online marketing initiative must strictly adhere to. Marketing isn’t exactly a place where rule breakers are rewarded. While thinking outside of the box is essential to long-term marketing staying power, originality doesn’t mean breaking and bending rules indiscriminately.

Begin With the End in Mind
Online marketing can’t be handled haphazardly. Clear expectations need to be spelled out and assigned before anyone ever officially gets down to business. Businesses in the early stages need to ask questions like:

• What am I trying to accomplish?

• How is this going to be measured or monitored?

• How will I know if I’m succeeding or failing?

• What will I do next?

Keep on asking question until that mirage-like image solidifies into a clearly defined, well- rounded plan.

Know Your Niche
Online marketing is just like any other marketing, the more targeted the demographics are the better response rates should be, and usually are. The more intimately business owners know their customers, understanding their wants and needs, their fears and failures, the better they’ll be able to climb inside of their heads and speak in the right language to result in a highly compelling call to action.

Nail Down the Budget
Once specific missions and markets have been defined, not another step should be taken until a budget has been firmly established. This will serve as the constraints under which advertising and marketing outlets will later be secured. Evaluate the fixed budget in comparisons of objectives and expectations. Do the two seem to be a reasonable match? Are there any glaring inconsistencies that may demand re-evaluating the situation?

Hunt For The Right Marketing Outlet
One of the reasons that so many enterprises turn to specialized online marketing companies to orchestrate their campaigns is because learning which advertisers are best on a budget can be an expensive trial-and-error lesson. While some DIYers unearth a keen insight into where higher conversions will occur, most newbies have absolutely no idea what is worthy of time and resources versus what is not.

Set Up the Social Networking Platform
Prior to launching an online marketing campaign, it is critical that all of the groundwork has
been laid for success. This means creating profiles and optimizing them on the networks like Facebook, Twitter, and LinkedIn as well as setting up an industry-relevant channel on YouTube - just for starters. These should be ready and populated prior to any major media buys, otherwise there is a risk of losing potential prospects that won’t make it into the all-important sales funnel.

Create the Actual Ad Content
Everything done up until this moment was simply laying the groundwork for this step – creating the ad content. After the objectives, market, budget and social media platforms are in place, it’s time to go live and see what happens. Whenever possible, use tactics like split A/B testing to constantly improve ad content performance.

Monitor, Track & Interpret
There are a number of businesses that launch their own online marketing campaigns but hire out the data mining and interpretation aspect. That’s because this is an incredibly important task which is insanely difficult and complex. Understand that organizations that take the DIY approach must plan for this aspect of successful online marketing.

If online marketing campaigns seem trickier than originally suspected, don’t worry – it’s a
common complaint. For personalized, specific information on how you can revamp your
marketing goals and methods, take a moment to Contact Us today. Our team of seasoned
professionals is always ready and willing to help you uncover new opportunities for profit and promotional success. What’s standing between you and the success you’ve been dreaming of?

Start By Asking the Right Questions

In the end, finding the “top” and “best” advertising agency is really a relative task. In order to find the perfect fit for the promotional needs of any company, goals need to be targeted, specific and clearly defined. For those who only have a nebulous understanding of what they expect their advertising campaigns to accomplish, it may be time to do a little background checking and research. This starts with asking questions like:

• What is the primary goal of the campaign in question? To build awareness? To make a sale? To get someone to take advantage of a limited time offer? To make a phone call? To sign up for a newsletter?
• What will it take for the campaign in question to be considered successful? Create a clear outline of what that means, whether in the number of dollars generated, the number of leads that are added to the prospect funnel, etc.
• Who is the intended audience for the advertising campaign? Sometimes advertising agencies specialize in niche markets. If this is something that would strengthen a campaign, it needs to be taken under consideration early on in the planning stages.
• What is the overall budget for this advertising campaign?
• Is this a short term or a long term position or strategy?
• How can this advertising campaign be integrated to run seamlessly with the rest of the corporate communications and messages?

Interview Companies of Interest

When all of the tough questions have been answered, the resulting picture is a lot clearer and much more panoramic. Armed with this expanded understanding of what finding the top advertising agencies mean, the same questions just answered can be used to create an interview of sorts for Miami, FL advertising companies to see which one or ones will make the best fit for the business strategies outlined. Ultimately, finding marketing and advertising companies can’t be approached with a one-size-fits-all mindset. Instead, the goal is to go for a tailor-made approach that results in an advertising agency that is a perfect fit for the mission at hand.

Need Help Deciding Where to Start?

For professionals and owners who have strengths in realms far outside of marketing and advertising, targeted efforts can be an incredible challenge. While most recognize that they need to “do something” the result is often something eerily akin to spinning their wheels with little to know measurable results. For a targeted action plan specifically designed to meet the needs and demands of your business, contact us today! We’ll provide you with a clear assessment of your current strengths, weaknesses, opportunities and threats and show you how to get from where you are today to precisely where you want to be tomorrow in the simplest, fastest and most effective route possible.

If you have any questions or looking for further information, please do not hesitate to contact us.