PLANNING & PROFITABLITY
Media planning is an essential step towards identifying which broadcast, online, print, outdoor and / or electronic media outlet represents the most effective and efficient way to reach your target, while generating the greatest exposure for your products or services.
As one of the industry’s most knowledgeable and experienced media planners, EAG leverages more than three decades of proprietary market research and analysis to accurately identify, reach and connect with consumer target groups.
We work closely with Clients to develop a strategically-sound media plan before a single dollar is spent.
MEDIA BUYING
Programmed for Success!
With millions of dollars in annual media placements, Executive Advertising Group is proudly recognized as one of the largest media buyers in the nation. This empowers us with tremendous leverage for negotiating the most competitive rates and time periods for our Clients – this yields unprecedented savings, ROI and profitability.
Our intimate knowledge and partnership with General Market, U.S. Hispanic and Caribbean media outlets is so extensive that we often serve as a liaison between national advertising agencies and multicultural media outlets!
Per Inquiry Media Buying and Performance-Based Advertising
Pay As You Go
EAG specializes in per-inquiry media buying, a performance-based method of media buying that dramatically increases profitability and media exposure at a fixed cost.
How does it work?: A TV station runs your commercial with a designated toll-free number. An independent telemarketing company tracks the calls generated by this number, then submits the respective billing reports to the TV station. The TV station then bills you a pre-determined fee, based on the number of calls generated by the TV commercial – instead of making you pay for your time and space costs.
The result: A risk-free method of media buying that enables you to instantly reach millions of prospective customers, and enjoy unprecedented market coverage and brand awareness at the same time!
Finally, there’s no need to worry if you don’t already have a TV spot to implement per-inquiry
media buying. EAG has over 20 years of experience producing broadcast quality TV commercials
and infomercials, and we’re here to help you succeed!
